TT2081 EXPORT DOCUMENTATION & GLOBAL MARKETING SYLLABUS | ANNA UNIVERSITY BTECH TEXTILE TECHNOLOGY 8TH SEMESTER SYLLABUS REGULATION 2008 2011 2012-2013 BELOW IS THE ANNA UNIVERSITY 8TH SEMESTER B.TECH TEXTILE TECHNOLOGY DEPARTMENT SYLLABUS, TEXTBOOKS, REFERENCE BOOKS,EXAM PORTIONS,QUESTION BANK,PREVIOUS YEAR QUESTION PAPERS,MODEL QUESTION PAPERS, CLASS NOTES, IMPORTANT 2 MARKS, 8 MARKS, 16 MARKS TOPICS. IT IS APPLICABLE FOR ALL STUDENTS ADMITTED IN THE YEAR 2011 2012-2013 (ANNA UNIVERSITY CHENNAI,TRICHY,MADURAI, TIRUNELVELI,COIMBATORE), 2008 REGULATION OF ANNA UNIVERSITY CHENNAI AND STUDENTS ADMITTED IN ANNA UNIVERSITY CHENNAI DURING 2009
TT2081 EXPORT DOCUMENTATION & GLOBAL MARKETING L T P C
3 0 0 3
AIM
To study about the various issues related to export documentation and global marketing.
OBJECTIVE
To impart the knowledge of various aspects of export documentation and global
marketing
UNIT I 9
Export credit - short term, anticipatory letter of credit, and packing of credit. Negotiation
of bills, source of short-term credit, medium-term and long-term export credits, methods,
roll of terms of payment in international marketing, Factors responsible for counter trade
growth.
UNIT II 9
Domestic trade Vs international trade, Regional trade blocks. Foreign exchange market
– Nature of foreign exchange market, Main functions Business and environment – Social
environment, Logical environment, Business ethics
UNIT III 9
Balance of payment, deficit in balance of payment, debits & credits, foreign exchange
market, commercial bank credit for export trade
UNIT IV 9
Standard policies - Indian trade police, India's foreign trade policy, exports and imports
policy.
UNIT V 9
Major documents for exports – International codes for products and services – principal
documents, auxiliary documents, documents for claming export assistance.
TOTAL: 45 PERIODS
TEXT BOOKS
1. Jeannette Jamow, Kitty G.Dickerson, “Inside the Fashion Business”, Prentice Hall,
1997.
2. Richard M.Hill, Ralph S.Alexander, James S.Cross, “Industrial Marketing”, Aitbs
Publishers & Distributors, 1998.
TT2081 EXPORT DOCUMENTATION & GLOBAL MARKETING L T P C
3 0 0 3
AIM
To study about the various issues related to export documentation and global marketing.
OBJECTIVE
To impart the knowledge of various aspects of export documentation and global
marketing
UNIT I 9
Export credit - short term, anticipatory letter of credit, and packing of credit. Negotiation
of bills, source of short-term credit, medium-term and long-term export credits, methods,
roll of terms of payment in international marketing, Factors responsible for counter trade
growth.
UNIT II 9
Domestic trade Vs international trade, Regional trade blocks. Foreign exchange market
– Nature of foreign exchange market, Main functions Business and environment – Social
environment, Logical environment, Business ethics
UNIT III 9
Balance of payment, deficit in balance of payment, debits & credits, foreign exchange
market, commercial bank credit for export trade
UNIT IV 9
Standard policies - Indian trade police, India's foreign trade policy, exports and imports
policy.
UNIT V 9
Major documents for exports – International codes for products and services – principal
documents, auxiliary documents, documents for claming export assistance.
TOTAL: 45 PERIODS
TEXT BOOKS
1. Jeannette Jamow, Kitty G.Dickerson, “Inside the Fashion Business”, Prentice Hall,
1997.
2. Richard M.Hill, Ralph S.Alexander, James S.Cross, “Industrial Marketing”, Aitbs
Publishers & Distributors, 1998.
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